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Real results from real engagements.

No hypotheticals. Each case study below shows the challenge, the strategy, and the measurable outcomes.

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Live
3-month engagement

Demand Validation for Commercial Real-Estate Courses

Helping a legacy family office run structured demand validation tests for a new commercial real-estate education product line. The test is live and early signals are strong.

Growth Strategy Market Validation
Research Test Design Live Test Readout
Live
3-month engagement

Automated Architect Lead Discovery & Outreach

Fully automating architect lead discovery, enrichment, and personalized outreach for a general contractor in commercial construction. Sequence messages 2 & 3 begin sending next week.

AI & Automation Outbound
Discovery Enrichment Sequences Optimize
Live
6-month engagement

Fractional Growth Strategy Lead — Full GTM Build for a B2B Services Firm

As fractional Growth Strategy Lead for a B2B professional services company, I designed and am actively executing a complete go-to-market build across four fronts simultaneously. Currently reconfiguring the growth engine from the ground up.

GTM Strategy Fractional Leadership
RevOps Foundation
Referral Engine
Organic Growth Strategy
Scalable Growth Levers
SaaS Growth Strategy

Enterprise SaaS Platform - Professional Services Transformation

Experience Strategy Lead
Vertical: SaaS Size: $260M ARR
Growth Strategy CX Design

The Challenge

A leading enterprise SaaS platform engaged me to elevate its Experience Strategy function, shifting from reactive support to a proactive, revenue-driving consultancy model. The professional services team was functioning as software trainers, not strategic consultants. The company needed to unlock platform value by connecting product usage to business impact, driving expansion revenue, reducing churn, and scaling high-margin services across the enterprise base.

The Strategy

I led the program design, strategy, and rollout, transforming the existing team of software trainers into strategic experience consultants who could drive real business outcomes for enterprise clients. This wasn't a rebrand; it was a fundamental shift in how the company delivered value through its services arm. I created the Experience Strategy GTM Plan, scaling to 100% coverage of Enterprise clients for the first time in company history. I also created and rolled out strategic churn protection programs and won ongoing service retainers for key Enterprise customers including CVS, Neiman Marcus, Harley-Davidson, Belk, Reebok, Vans, Timberland, North Face, Shutterfly, HSN, Eddie Bauer, Living Spaces, and Sonepar.

The Strategy in Action

Strategy slide 1 Strategy slide 2 Strategy slide 3 Strategy slide 4 Strategy slide 5 Strategy slide 6 Strategy slide 7

The Results

+24%
PS Adoption YoY
+76%
PS Revenue YoY
+11%
Net Retention (to 96.2%)
100%
Enterprise Coverage
The Real Win

Transformed a cost center into a revenue-generating growth engine. Services team went from reactive support to proactive strategic advisory.

Content Strategy

Fortune 100 Manufacturer - Organic Content Program

Website & Content Strategy Lead
Vertical: Appliance Mfg Size: Fortune 50
Content Growth Strategy

The Challenge

A Fortune 100 appliance brand faced growing pressure from competitors dominating digital shelves and search results. The brand had no organic content strategy, leaving millions of in-market shopper queries (like "agitator vs. impeller") completely unaddressed.

The Strategy

I led the pitch, program design, and bespoke content strategy across a house of brands. The approach was built from the ground up, with every piece of content designed to capture high-intent shoppers at the moment they were making decisions. I designed, sold in, and built organic content marketing programs across multiple brands, driving millions of incremental visits, a 28% Shopper Return Rate, and $2,000,000+ in D2C revenue, with 72,000+ Store Where-to-Buy conversions. For a premium kitchen brand, I built content programs including SEO content, editorial, and inspirational content, resulting in a 6.5x lift in conversion for audiences exposed to the content, and a Spring Lookbook that drove +365% higher eCommerce Conversion Rate and 65% higher Average Order Value compared to sitewide average. The strategy has since become self-sustaining and portfolio-wide.

The Strategy in Action

Strategy slide 1 Strategy slide 2 Strategy slide 3

The Results

4M+
Net New Organic Entries
+196%
Attributed Traffic YoY
6.55x
CVR vs General Traffic
21%
Share of Site Conversions
The Real Win

Built an evergreen content engine that generates qualified traffic 24/7 with zero incremental ad spend. Content still driving revenue years later.

eCommerce Strategy

D2C Storage & Organization Brand - Black Friday Performance Engine

eCommerce Experience Strategy Lead
Vertical: Home Storage / D2C Size: $100M+ Brand Under F100
eCommerce Campaign Growth Strategy

The Challenge

A $100M+ storage and organization brand under a Fortune 100 portfolio was struggling to differentiate in a crowded DTC landscape. Most shoppers were brand-agnostic and retailer channels diluted the brand experience. Analysis revealed that converting customers required viewing 24+ pages before completing an order. That insight sparked a breakthrough.

The Strategy

I led a strategy that unlocked the shopping experience, inspiring a platform migration, mapping the multi-product journey, and building a DTC experience that retailers couldn't replicate. I oversaw program design and strategy for a customer-first builder experience (think "build-a-bear" for garage storage) that gave shoppers the power to configure, visualize, and purchase modular storage systems. This drove a 316% YoY increase in revenue buoyed by a 210% lift in eCommerce conversion rate. Additionally, portfolio-wide Black Friday activation drove 102% YoY growth during the holiday period.

The Strategy in Action

Strategy slide 1 Strategy slide 2 Strategy slide 3

The Results

+2,335%
Revenue YoY
+363%
Conv Rate YoY
+2,047%
Transactions YoY
+13.38%
AOV YoY
The Real Win

Turned a single promotional event into a repeatable revenue system. The playbook now runs annually with minimal oversight.

Campaign Strategy

Global Countertop Brand - Home Depot Market Entry

Campaign Strategy Lead
Vertical: Countertops Size: $1.3B+ Publicly Traded
Campaign Growth Strategy

The Challenge

A premium global countertops brand had a strong reputation and agency support, but engaged us to help them break into The Home Depot channel. We partnered with the team to design a pilot across 50 NYC-area stores, aiming to drive at least a 5% lift in the countertop department.

The Strategy

I led the strategy that defined the path: mapping the shopper journey, optimizing digital hooks, and creating a high-value task flow that The Home Depot could not replicate. The campaign was hyper-iterative by design. We tested, learned, and optimized in real time across the 50-store pilot before scaling. The campaign proved wildly successful, generating measurable lift and setting new performance benchmarks. As a result, the brand's presence expanded from pilot markets to 13 countertop colors now sold nationwide at Home Depot.

The Strategy in Action

Strategy slide 1 Strategy slide 2 Strategy slide 3

The Results

$8.94
Cost Per Appointment
20.06%
Task Completion Rate
11,401
Store Appointments
14
Uber Rides to Stores
The Real Win

13 colors now available at Home Depot nationwide. From zero retail presence to the #1 in-store appointment driver in the category.

Digital & Brand Strategy

$600M+ National Filtration Brand - Customer Journey Fix

CX Ecosystem Strategy Lead
Vertical: Water Filtration / Home Size: $600M+ Brand Under F100
CX Design Digital Transformation Growth Strategy

The Challenge

A $600M+ national water filtration brand inside one of the world's largest appliance portfolios had a major problem: customers wanted to buy water filters that matched their refrigerator brand, but the hand-off between the refrigerator brand and the filter brand was broken. Tens of thousands of monthly orders were slipping away.

The Strategy

Through analysis, we quantified the gap and designed a solution: a seamless co-branded journey that flipped the customer journey on its head. The key insight was that customers didn't care about the filter brand; they cared about finding the right filter for their fridge. We redesigned the entire journey around that truth. By simplifying fit-finding, aligning the refrigerator and filter brands, and streamlining the marketing mix, we drove measurable efficiency gains and crushed the prior agency's media performance.

The Strategy in Action

Strategy slide 1 Strategy slide 2 Strategy slide 3 Strategy slide 4 Strategy slide 5 Strategy slide 6

The Results

-67.1%
Cost Per Conversion YoY
+367.2%
CVR YoY
+35.5%
Revenue YoY
-82.4%
Bounce Rate YoY
The Real Win

Reduced acquisition costs by 67% while increasing revenue 35%. Every dollar now works harder across the entire funnel.

DTC Strategy

Aftermarket Auto Retailer - Digital Transformation

DTC Ecosystem Strategy Lead
Vertical: Automotive Size: $500M+ National Portfolio
Digital Transformation eCommerce

The Challenge

A national aftermarket auto parts leader recruited me via referral to modernize its eCommerce operations and drive growth across a multi-brand DTC portfolio. The business had legacy systems, disconnected analytics, and underperforming paid media.

The Strategy

I led executive strategy and transformation planning, including org design and investment forecasts. I restructured the tech stack, built hybrid teams of in-house and contract talent, and delivered rapid gains across every digital touchpoint. Key wins included launching a new storefront consolidating legacy systems, boosting site search CVR by up to 25% with search platform optimizations, achieving analytics parity, and restructuring PPC to cut CPA by 30%+ while growing ROAS. SEO, email automation lifts (+22% email-driven revenue), and $250K+ in annual OPEX savings further strengthened profitability and valuation, creating $12M+ in incremental revenue opportunity and supporting active M&A efforts.

The Strategy in Action

Strategy slide 1 Strategy slide 2 Strategy slide 3 Strategy slide 4

The Results

+55.85%
Search CVR YoY
-34.05%
CPA YoY
+24%
Organic Traffic YoY
+26.25%
Revenue YoY
The Real Win

Search became the highest-converting and most efficient channel in the portfolio. Organic visibility now drives predictable monthly revenue.

Want to see results like these in your business?

Here's what happens in the first 30 minutes.

I look at your customer journey and find where revenue is leaking.

You get 3 to 5 specific things to fix, prioritized by impact.

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