Home/Why CXPromise

Senior-level strategy. AI-powered execution. A fraction of the cost.

CXPromise combines 15+ years of Fortune 500 strategy experience with an AI execution layer that delivers strategic depth, speed, and scale traditional agencies can't match.

How It Works

One operator. An AI-powered team. Delivering more value, faster.

I operate a network of specialized AI systems under strategic direction. Each has a role. I coordinate them like a team.

Strategy & Intelligence
Claude, Notebook LM, SEMrush

Research, competitive analysis, messaging, strategic planning

Data & Enrichment
Clay, Apollo, ZoomInfo

Lead enrichment, ICP mapping, market intelligence, scoring

Execution & Automation
HubSpot/Salesforce, Zapier, Make, PhantomBuster

CRM workflows, outreach sequences, automation, scraping, reporting

Content & Creative
Claude, Gemini, Midjourney, Figma, Notion

Content strategy, visual design, brand systems, knowledge

The Conductor
Kyle Wilson, CXPromise

One operator with the right AI stack and a trusted network of strategists and creatives delivers what matters: speed, depth, and strategic clarity no agency can match.

The Economics

Why fractional beats everything else.

The real comparison is full-time executive vs. fractional expertise.

Full-Time CGO/CSO CXPromise
Annual Cost $200K-350K salary + benefits + equity $30K-90K/year (all-in)
Ramp Time 3-6 months to full effectiveness Producing value in week 1
AI Execution Layer You'd need to hire/build this separately Built-in: 20+ tools, orchestrated
Flexibility Fixed cost, hard to unwind Scale up/down as needed
Breadth of Experience One company's perspective 30+ brands, 12 verticals, Fortune 50 to startup
Output Speed Limited by one person's bandwidth AI-augmented: 10x throughput on research, analysis, content
Risk Major commitment, costly if wrong fit 3-month minimum, prove value fast
Understand the Math

Agency Cost Decoder

See where your agency retainer actually goes. Then compare to what you get with CXPromise.

Ideal Partnerships

Who I work best with.

Bold DTC & eCommerce Brands

You've built real demand and a product people love. But somewhere between first click and long-term loyalty, the experience fractures. Repeat rates are soft, CAC is climbing, and your growth is acquisition-dependent instead of retention-compounding. You need someone who's operated at this level for Fortune 100 brands and knows how to close that gap.

The gap: Demand capture is strong. Retention and experience systems need to catch up.

Forward-Thinking B2B & SaaS Companies

Whether you're selling services, software, or products through digital channels, your buyers are doing their research before they ever talk to sales. They're judging your digital experience like consumers. Confusing quoting flows, disconnected follow-up, and outdated portals aren't just inconveniences. They're revenue leaks. You need systems that match the sophistication of your offering.

The gap: The product is strong. The buying experience and growth infrastructure need to catch up.

Assess Your Position

Growth Gap Scorecard

Rate yourself on 8 critical dimensions. See your radar chart, grade, and personalized recommendation.

What We Look At
In The First 48 Hours

A preview of the insights from our CX Growth Audit

Brand Promise Alignment

Is your marketing making promises your experience can't keep?

Funnel Architecture

Where are people dropping off and why?

ICP Clarity

Do you actually know who your best customers are?

Messaging Gaps

Does your copy speak to outcomes or just features?

Competitive Positioning

Can customers clearly see why you're different?

Retention Signals

Are you losing money after the sale?

Tech Stack Efficiency

Are your tools working together or creating friction?

Content & SEO Foundation

Are you capturing demand or just hoping for it?

Referral & Word-of-Mouth Systems

Is your best growth channel systematized?

Quick Wins vs. 90-Day Plays

What can move the needle this week vs. this quarter?

The Person Behind the Promise

Meet Kyle Wilson

Kyle Wilson, Founder of CXPromise
15+
Years in Growth Strategy
40+
Brands Served
$2B+
Revenue Influenced
100%
Organic Growth

The Short Version

I've spent 15 years building growth systems for brands you've probably bought from. Whirlpool, KitchenAid, CVS, Reebok, Vans, Eddie Bauer, Neiman Marcus, Harley-Davidson. I've seen what works at scale, what breaks when you grow fast, and what separates the brands that compound from the ones that plateau.

The Origin Story

I started my career at the intersection of brand strategy and digital marketing, working inside agencies that served Fortune 500 companies. I was good at it. But I kept noticing the same pattern: brilliant marketing would bring customers in the door, and then the actual experience would let them down. The emails didn't match the landing pages. Support didn't know what sales had promised. The post-purchase journey was an afterthought.

That gap between what brands promise and what customers actually experience? It was costing companies millions. And nobody was focused on closing it. So I started CXPromise to do exactly that.

How I Work

I'm not an agency. I don't have layers of account managers between you and the work. When you hire CXPromise, you get me: the strategist, the builder, the operator. I pair that hands-on approach with an AI execution layer that lets me move at a pace traditional consultancies can't touch.

Along the way, I've had the chance to mentor and partner with some of the best strategists and creatives in the industry. That network is a real asset to my clients. When a project calls for specialized talent or a fresh perspective, I bring in people I trust completely, people I've worked alongside and helped develop over years. Not strangers from a freelancer marketplace.

The Experience Keeps the Promise.

That's not just a tagline. It's the insight that started this whole thing.

Let's Talk →
The Journey

Where I've Been

2024 - Present

CXPromise, Founder

Launched CXPromise to bring Fortune 500 growth strategy to founders and growth-stage companies. Serving clients across eCommerce, DTC, B2B SaaS, and professional services. Built entirely through word of mouth and referrals.

2021 - 2024

Bloomreach, Sr. Strategy Consultant

Led growth strategy for enterprise eCommerce clients. Designed strategic plans that drove measurable revenue growth across acquisition, retention, and customer experience optimization.

2015 - 2021

Digitas (Publicis Groupe), Sr. Strategy Director

Built and led growth programs for Whirlpool Corporation's portfolio of brands including KitchenAid, JennAir, and Maytag. Developed one of the fastest-growing digital marketing programs in the appliance industry. Managed strategy across D2C, eCommerce, CRM, and customer journey design.

2011 - 2015

Agency Strategy Roles

Cut my teeth across digital strategy, brand planning, and integrated marketing for clients including CVS, Reebok, Vans, Eddie Bauer, Neiman Marcus, and Shutterfly. Learned the hard way what works, what doesn't, and why most agencies deliver decks instead of results.

The Early Days

Entrepreneurial Roots

Before the Fortune 500 work, I was building things from scratch. That entrepreneurial instinct never left. It's why I understand founders, why I move fast, and why I care more about outcomes than process.

Brands I've Had the Privilege to Serve
Whirlpool KitchenAid JennAir Maytag Neiman Marcus CVS Shutterfly Caesarstone Vans Reebok Eddie Bauer James Hardie Annie Selke Harley-Davidson J.Crew Timberland

Let's close the gap between what your brand says
and what your customers feel.

Here's what happens in the first day.

I map your customer journey and find where experience breaks promise.

You get 3 to 5 concrete moves to fix it, prioritized by revenue impact.

No pitch, no pressure. Whether you hire me or not, you leave with a plan.

Start a Conversation →
Book a Free Call Email Kyle Connect on LinkedIn